The truth is, if you’re trying to figure out video marketing by yourself, chances are you’re probably missing a few key pieces to the puzzle.
Business video marketing works best when it’s built on a strategy. A strategy starts with a clear message, setting realistic schedules and deadlines, and fully optimizing your videos so they don’t just sit on YouTube.
You want your videos to be easy to find, click, and watch. Corporate video production services, like those offered by grouphugs, can streamline each step, so you don’t have to navigate the process by yourself.
Pre-Production Matters
Your video will only be as successful as the strategy you create before you even hit the record button. Here are a few things to keep in mind while you’re in the early stages of creating a business video marketing plan:
- Establish your messaging intentions: What do you want your viewers to remember from your video? Keeping it simple and hyper-focused will help the message resonate further.
- Know your audience: Who are you talking to? Are they your new or current customers? Staff? Industry peers? Your message tone and language should match the audience.
- How will you use this video? Will it be on YouTube, social media, websites, or newsletters? Whatever it may be, planning helps shape your content length and style.
At grouphugs, we help businesses and creators set video parameters from the start. We know what works well and what doesn’t. We can help you craft the best message for your audience.
Stick to Schedules and Deadlines
Like any project, staying on schedule is important. With video marketing, it’s easy to be thrown off schedule and miss a deadline. Sometimes, scripts change, talent is hard to book, or there could be too many cooks in the kitchen providing feedback.
The best way to stay on track is to set a realistic timeline at the beginning that provides buffer time for added edits and approvals. Be transparent with your team (both internal or external partners) to keep them aligned on deadlines and checkpoints so everyone knows when their part is due and any interdependencies that can interfere.
Optimize Your Results
Proper optimization may be the most important step in business video marketing. You can do everything else right and still end up without views if you skip this step. YouTube’s algorithm can’t match your content with the right audience unless you tell it where to go.
Here are a few considerations to keep in mind when optimizing video performance:
- Craft a strong title: Use keywords people most commonly search for, not just your brand or product name.
- Write a clear description: Summarize the video’s value for viewers. Include key phrases, adding relevant links and a call to action.
- Choose the right tags: This helps YouTube figure out where to recommend your video.
- Pick a good thumbnail: Use faces, bright and bold colors, and clean, easy-to-read text.
- Add to playlists: Playlists boost watch time by keeping viewers engaged with related content.
- Use end screens and cards: Guide viewers to your next video or prompt them to subscribe to your channel.
Sometimes, optimization is as simple as knowing how to update outdated business video content so it resurfaces on people’s feeds.
Pick a Qualified Production Partner
If you’re new to business video marketing, aren’t seeing the results you hoped for, or are having trouble juggling video marketing on top of running your business, maybe it’s time to bring in a production partner, like grouphugs.
With years of YouTube and video experience and thousands of videos produced, we know how to craft strategies that work. Our proof is in the numbers: we’ve helped brands grow subscriber counts by 100,000 in less than six months.
From ideation to optimization, we’ve personally seen what contributes to growth and what holds it back. At the end of the day, our goal is the same as yours: to harness the power of video marketing to grow your business!
