The most effective way to increase brand awareness with corporate video is to create consistent, engaging content that highlights a company’s values on multiple platforms.
Video is the cornerstone of brand awareness, but it can be expensive and complex to produce. This is why many businesses hire corporate video production services to make sure every video reaches the audiences they’re after.
Why Video?
YouTube is one of the largest search engines in the world, second only to Google. When it comes to building brand awareness, video can be an ideal format, so much so that 90% of video marketers say video has helped them grow brand awareness.
Brand identity is often highly visual, and being able to quickly convey style and tone is a valuable asset. Corporate videos can also communicate brand values with short or long form, establishing their position while growing brand familiarity.
How to Be Remembered
Building brand awareness isn’t only about your video content being seen. Strong corporate videos should capture an audience’s attention while reinforcing brand identity. Even a fifteen-second video should teach something about your company.
Brand awareness is also rooted in familiarity. Everyone knows that the more an audience sees your videos, the more likely your brand is to stick in their mind.
However, this is only true if your videos are consistent. A company who has thirty of their short social videos reach a viewer isn’t building much brand awareness if each video is unrecognizable from the last.
Visible Values
Before you press record, you should have a plan. This is also how corporate videos improve lead generation. It’s not enough for content to reach the audiences they will impact the most; they also need to get that audience to understand your product and brand quickly.
Style can convey values. Once a tone and palette have been decided, a company needs to decide which audience they’re targeting and with what.
Common Pitfalls That Hold Back Awareness
Despite spending sometimes massive amounts of time and money producing video content, some companies fail to see returns on their investment. Some common mistakes they make include:
- Using inconsistent branding elements
- Producing one-off videos that are separate from a larger plan
- Overemphasizing production and undervaluing story and voice
- Neglecting to use analytics to double down on successes and avoid failures
Each of these issues can be responsible for stagnant brand awareness. It’s up to the business to figure out where they’re falling short.
Of course, if they want help understanding what they’re doing wrong and learning how to get their videos to succeed, they can reach out to the experts.
A Partner in Building Brand Awareness
grouphugs excels at using corporate video to increase brand awareness. Centering our expertise on YouTube, we’ve helped brands develop content strategies, build viewership, and maximize SEO.
We’re also experts at addressing branding issues in business video content and can help your company find exactly where your investments are falling short. Through all of this, we can help you solidify your messaging and identity, making sure that not only are your videos getting seen, they’re laying the groundwork for ever-growing brand familiarity.
Reach out today to get expert insight into your YouTube Strategy and how quality video content can grow your brand awareness!
