Videos can deliver measurable results and drive remarkable business growth. Many marketing professionals and corporate video production agencies celebrate its ability to increase understanding of a business’s products and services, enhance brand awareness, drive meaningful traffic, generate leads, and boost sales.
For some, the term ‘video marketing’ may bring up images of TikTok and Instagram influencers. However, business video trends for small companies are entirely different.
Business Video Marketing Matters
In 2024, 96% of the marketers surveyed considered video a critical marketing tool. Companies that use video also reported 49% faster revenue growth than those that didn’t include video as part of their marketing strategy.
To be effective, the most effective video marketing strategies need to:
Explain the Value of Your Products and Services
Video can educate potential customers about your brand, products, and the value they provide. A video should solve a customer’s problem or meet a customer’s need using an authentic approach. After watching a video that provides solutions, 81% of viewers say they trust the brand more than they did before seeing the video.
Enhance Brand Awareness
Video can help you stand out in the crowd. Relevant and engaging content will help you grow awareness, and consumption, of your products or services on multiple platforms.
To improve your customers’ experience and brand awareness, video needs to be captivating, memorable, and evoke a strong emotional response.
Increase Website Traffic and Engagement
Video on website pages is known to improve Google search engine results and website rankings. The more traffic and higher-quality viewers turning to your website for advice, the greater your user engagement will become. Research also shows that adding video to emails can increase open rates by 19% and click rates by 65%.
Generate More Qualified Leads
When combined with planning and research, video marketing can help a business connect with its target audiences and consistently generate more leads. This is supported by 93% of marketers who reported that video has helped them generate meaningful leads.
Improve the Bottom Line
Leverage the power of video marketing by posting content on multiple platforms. This will help improve your website’s rankings, increase traffic, and convert more leads into sales.
Data suggests that 88% of marketers report a positive ROAS from video marketing. More specifically, videos on websites can boost conversions by 80% or more, and 144% more sales can be generated by including product videos on website landing pages.
What’s Stopping You from Using Video Marketing?
When asked why they don’t use video in their marketing efforts, most people say they don’t have the time or money. However, compelling content does not have to be expensive or time-consuming. Video is a versatile medium that can easily be adapted to different platforms to meet a variety of business objectives.
If you’re still not convinced that video marketing can energize business growth, talk with grouphugs. We focus on Search Everywhere Optimization to drive growth on YouTube and other channels. We’ve helped clients build robust video marketing channels, publish thousands of videos, and gain millions of views and hundreds of thousands of subscribers!
