Have you ever poured your resources and energy into a video, finally hit upload, and only ended up with a couple hundred views (if that)? It can be very frustrating.
So, what are you doing wrong? The problem may not be your content; it could be the way you optimized it.
One of the easiest ways to give your outdated business video content new life is to check how you optimized it on YouTube. Are you using the right keywords? Does your thumbnail grab viewers’ attention? Have you categorized the video correctly? Making small changes to a video can help your content travel farther and get in front of the right people.
If you’re not sure how tweaking certain elements will boost its performance, a corporate video agency like grouphugs can help guide you in the right direction. With years of YouTube experience and thousands of videos produced, we’re professionals on how to optimize content for discoverability, engagement, and growth. We can make sure your hard work and amazing content actually gets seen.
Choose the Best Keywords
Wondering why your business video marketing is not working well? When it comes to YouTube, words matter.
YouTube is the second-largest search engine in the world, which means more and more people are turning to video for answers and entertainment. This is why choosing the right keywords is so important. Keywords tell YouTube what your video is about and help connect it with the people actively looking for that type of content. Think about what you would type into the search bar to find your video.
Here’s an example: When you’re looking for travel recommendations, you don’t search for vague terms like ‘Eurotrip highlights.’ You probably search ‘best places to eat in Rome’ or ‘how to use the subway in New York City’.
This same logic should apply to your business videos. Instead of titling your video with your company name or product, try framing the title around a ‘how-to’ phrase or problem your audience might be looking to solve.
You can update the keywords associated with a video at any time. A corporate video agency like grouphugs has access to keyword research and can help you test out which words work best, so your videos have a better chance of being found.
Pick a Captivating Thumbnail
A thumbnail is the first impression viewers get of your video. If it doesn’t grab their attention, they’ll probably scroll on by. Here are a few tips to keep in mind when choosing a thumbnail:
- The thumbnail image should immediately let your viewers know what the video is about.
- Use bold, easy-to-read, high-contrast visuals and text. This type of design quickly grabs the eye.
- Use faces when you can. People connect with people; it’s part of the human experience.
- Don’t be afraid to test a couple of options to see what works best.
Sometimes, the image you like won’t be the one that resonates with most viewers. If you find one isn’t working well, you can try a new thumbnail at any time.
Maximum YouTube Optimization
YouTube has many more hidden tricks and tools hidden within its upload interface. Most features aren’t mandatory, like categorizing your videos. However, when you opt in for more of these options, you can boost your views and engagement levels.
If your goal is to use video to grow your business, grouphugs has the expertise and experience to make it happen. We can do it all, from brainstorming new ideas and building scripts to making sure everyone knows how to meet deadlines for corporate videos. We can even revisit the videos you’ve already uploaded and shared to see what we can do to make them better!
