Rather than re-create the wheel every time you want to add a video to your YouTube Course playlist, there are plenty of ways to repurpose existing course content into something fresh. To do this, break long-form content into shorter, topic-focused segments or convert video content from other platforms into lessons suitable for YouTube for digital course businesses. You can also update older YouTube videos with new calls to action, branding, and current information to attract more viewers.
Why Should I Repurpose Content?
Repurposing content allows you to drive traffic and increase course sales by reaching viewers who didn’t interact with the original content. Using existing content can save considerable time, energy, and resources that would otherwise be needed for planning, script writing, recording, editing, and producing new lessons.
Material can come from a number of different sources and be compiled into YouTube lessons, or you can tweak your best-performing YouTube content with a new perspective.
Start With a Strategy
What is your goal for the new YouTube content? Do you want to add it to an existing course or create a new playlist?
YouTube Courses are lessons organized sequentially to take learners from one topic to another, building on the knowledge they acquire at each step. When repurposing course content into YouTube lessons, plan ahead and create a structure that will provide a logical learning experience for viewers while delivering a valuable lesson or insight.
Breaking Up Long-Form Content
If you have video content from educational webinars or other online trainings, you can break these into shorter modules. Extract segments that can serve as shorter standalone videos, then organize them into themed playlists.
For example, you can curate a playlist made up of specific sections from an expert offering advice, key points made during a presentation, and a question and answer wrap-up session. Short segments should include links to full courses for those who want to take a deeper dive into a topic.
Leveraging Content From Other Platforms
Perhaps you have a blog or social media post that could be illustrated through a YouTube lesson. Everyone learns differently, and video content can make a subject accessible to those with different learning styles.
For example, turning a how-to manual into a series of instructional videos is a great way to help viewers visualize how a product is assembled and operated. YouTube Courses can also be used to solve customer support problems.
Customer testimonials, live streams, and sales pitches are other examples of digital content that can be broken into segments and then leveraged in a YouTube Course.
Revamping Older YouTube Lessons
Determine what parts of older YouTube videos most resonated with your audience, then refresh these sections with a different angle to appeal to a new audience.
YouTube also allows content creators to add quizzes, comment sections, and completion badges to lessons. You can add these features to earlier courses if they weren’t included in the original videos.
Essential Touches
The process of repurposing is relatively simple. If you’re starting with content in a different format, use the best video tools for course creators to record each module as a video lesson. If you’re starting with video source material, use a video editor to create highlights. Add introductions, captions, and calls to action to each video. Upload the modules to YouTube and create a playlist that delivers lessons in a logical order.
Apply consistent logos, coloring, and other branding elements to any repurposed content. Always add concise, meaningful titles, descriptions, keywords, and tags that align with YouTube algorithm tips for course creators to make the video searchable. Remove any fluff or off-topic content to keep the video engaging.
Ensure each piece includes a call to action, whether that be to subscribe to your channel, like the video, add a comment, or peruse your other course offerings. Place a teaser for your next lesson in the video to promote other topics in your course listing.
Need Some Help?
Sometimes, you need a fresh set of eyes to decide which content to repurpose and how to do it. grouphugs is your go-to YouTube agency with the expertise to deliver the channel and course growth you want. Contact us today to learn more about how we can assist you with your course content needs!
