One of the most requested pieces of advice we receive from clients using our corporate video production service is about how to develop content that has strong messaging and shows what the brand is about in a more human, relatable way. The answer is all about creating a defined brand persona and using that to add emotion and interest to YouTube videos.
Even businesses that know how to integrate video into corporate marketing can find their efforts fall flat if their content doesn’t resonate. A good idea would be to seek input from the grouphugs team, we have years of expertise creating high-impact content.
Types of Storytelling Content Corporations Use Within YouTube Marketing
The right focus for your videos may depend on your objectives, but it’s always best to learn how to build a corporate video marketing strategy so you’re creating content against a proper plan, rather than producing videos at random and without a consistent style.
We’ve summarized just a few of the formats and content structures corporations can use to add context and show what their brands stand for.
Our creative teams can, of course, provide more personalized guidance, but you can see that the idea is to ensure videos are all about the people and the brand, rather than being ‘salesy’ content that feels like ads.
What Is the Benefit of Producing YouTube Storytelling Videos for Corporate Businesses?
There are lots of misconceptions about the value of YouTube as a marketing tool for larger businesses, especially within sectors that have long relied on conventional print marketing or other forms of advertising.
However, in today’s world, YouTube is one of the best platforms for brands to build awareness, or ensure their target buyers are familiar with their products or services and will bear them in mind when making procurement decisions:
- Buyers act on behalf of businesses, but they’re also people, which means storytelling is a go-to marketing tool when you want to build trust.
- B2B video marketing can answer frequent queries from new prospects or leads before they arise by creating explainers, as we’ve mentioned. This means corporations can convert faster from potential buyer to paying client.
- Quality content appears everywhere online, from top-of-the-page responses to Google searches to citations that AI models rely on when creating generative content.
Over our six years of YouTube experience, we’ve seen professional-quality video content transform corporate channels, using storytelling to achieve measurable outcomes. Those results include attracting huge numbers of high-intent enquiries and reducing spending on lead generation.
How Can Corporate Businesses Get Started With Developing Storytelling Videos for YouTube?
We’re a YouTube growth agency, which means we offer a full suite of services, from B2B video marketing strategy to scripting, A/B testing, and channel management, and we’re always available to chat with businesses who want to find the right ways to use YouTube to their advantage.
grouphugs has collaborated with everyone from creators to corporations, working with over forty channels to deliver impacts that have seen brands with zero subscribers achieve hundreds of thousands of followers, outcomes that translate to real returns for B2B businesses.
If you want to learn more about the most effective ways to create corporate storytelling videos, or are interested in building a YouTube channel from the ground up, you’re welcome to book a twenty-minute discovery call.
We’ll walk through our advice on storytelling and product education content to highlight the USPs that make your brand stand out, with a range of appointments available depending on the dates and times most convenient for you.
