Creators and brands looking for a video production consultant have an overwhelming amount of choices, and it can be tough to know who is a real expert and who isn’t! Our top tip is to look for a consultant with a great track record, who not only specializes in production but also has a deep knowledge of the YouTube algorithm and those all-important growth strategies.
This makes a huge difference, because video creation apps mean almost anyone can produce a fairly effective video, but a skilled consultant goes beyond this to build a strategy that will deliver.
If you’re confused about the role of consultants in video strategy or are stuck because you’re not confident you’ll be able to pick the right coach, rest assured, you’re not alone, and there are several criteria we’d recommend you prioritize.
1. Verify That a YouTube Video Production Service Is Legitimate
The first rule is to only hire a consultant or production team when you’ve triple-checked they’re genuine experts. Unfortunately, the growth of YouTube as a channel for monetization means there are lots of consultants who have little in the way of real-world experience.
We’ve shared a few examples below to illustrate why you should ensure you’re hiring a specialist, rather than someone with a passing knowledge of YouTube videos.
2. Ask About Their Processes and the Scope of the Service
Next, be sure that any video production consultant you’re considering hiring has a great track record with proven processes. Any seasoned coach will happily share some of the processes that underpin their work, because these are a fundamental necessity and ensure they’re maximizing the impact of everything you post.
If you’re new to YouTube or are unsure how to evaluate video strategy consultants or production coaches, this is a perfect way to get a feel for whether a consultant is the real deal! As a very brief snapshot, grouphugs YouTube growth coaches and production consultants follow a number of well-developed processes which add significant value, like:
- Managing each video from initial pre-production through to optimization
- Assisting with storyboarding and scripting
- Editing and polishing videos ready for publication
- Setting timescales and schedules to ensure you’re clear on turnaround times
Flawless organisation makes video production feel easy and simple, but a lack of processes can mean a consultant is more chaotic than creative, and you’re left constantly chasing for updates, or missing content deadlines you’d already agreed to.
3. Focus on Expertise Rather Than Equipment
It’s natural to be excited about working with a production consultant who talks about advanced lighting rigs and drones, but the best kit won’t make a real difference to your YouTube growth if it’s not supported by a solid portfolio. While the grouphugs team is always happy to chat tech and gear, we also let the results we achieve speak for themselves, with a packed gallery of success working with creators, brand channels, and artists.
Our advice would be to concentrate on a consultant who offers collaboration and focuses on evergreen, organic-first content, this means your content continually adds to your revenues and visibility and isn’t a short-term success but a long-term failure.
4. Look for a YouTube Consultant Who Offers Excellent Communications
Finally, communication matters, and you need a production consultant who works as if they’re your partner, not a distant third party. We’re 100% invested in the success our clients achieve, and if they’re winning, so are we! This is why we offer one-to-one coaching, with check-ins and consultancies as often as you want them, and provide production services backed by idea-sharing and collaboration.
Doing a little research, checking the credentials of any consultant you are thinking about working with, and ensuring they offer a real-time onboarding or discovery call will ensure you’ll have all the information you need to make a confident decision.
