There’s nothing more frustrating than spending hours (and thousands of dollars) on a corporate video, only for it to flop. You can have a compelling story, engaging visuals, and the best intentions. However, without the right strategy, mistakes get made and the video may go nowhere fast.
It’s not uncommon to see corporate videos repeat some common mistakes. Often they are stiff and filled with jargon instead of conversational language, which makes them boring and hard to watch. Also, they frequently need to be properly optimized on YouTube and any other platform where they appear.
Reputable corporate video services provided by grouphugs can help you avoid common pitfalls found in corporate video storytelling, so you get the most from your marketing efforts.
Keep It Simple
Have you ever watched a video and got to the end, only to wonder what you just saw? Maybe you were physically tuned in, but your brain sure wasn’t. This is usually a clear sign that the video was too hard to understand, loaded with too much information, or wasn’t clear with its message.
Sometimes, all you need is an outside perspective to find the right solution. grouphugs can help you pick apart your message, identify the most important information, and figure out how to share it in the most engaging and memorable way possible whether it’s figuring out how to use video in onboarding processes or sharing a powerful testimonial.
Conciseness Is Key
These days, people have very short attention spans. In 2004, the attention span for an individual watching videos was two and a half minutes. In recent years, it’s been about forty-seven seconds, according to a book by psychologist Dr. Gloria Mark. We may not have the attention span of a goldfish (yet), but we’re heading in that direction.
So, what’s that mean for corporate storytelling? The more quickly you can deliver your message, the better the results. Surveys show that 21% of marketers say short-form videos deliver the best return on investment.
Trim the fluff, cut to the point, and be respectful of your viewer’s time. Life can seem like it’s moving at a million miles a minute, and longer videos just can’t hold people’s attention like they used to. grouphugs helps brands and companies strike a perfect balance by keeping videos succinct.
Optimize for Views
Your job isn’t done after you upload to YouTube, you still have to optimize the video. If you skip this step, you could be missing out on some big-time views and business growth.
For many video marketers, YouTube is their main video search engine. This means titles, descriptions, tags, and thumbnails matter just as much as the content itself. A thumbnail can stop the scroll, while the right keywords in your title and description can put your video in front of the right people.
Choose the Right Video Partner
Sound overwhelming? You’re not alone. In fact, according to Hubspot, 37% of marketers say they haven’t adopted video marketing because they don’t know where to start.
This is exactly why grouphugs exists. We understand how to achieve peak performance from YouTube marketing, and manage the metadata, optimization and A/B testing so you don’t have to. Your videos should be discoverable, clickable and built to keep viewers engaged from beginning to end.
We’ve also got the stats to back up our claims. We have years of YouTube experience and have produced thousands of videos, so we know what works and what doesn’t.
