“grouphugs has generated 10x the momentum for VirtualBacon and we grew to over 100k subscribers in under 6 months. Their active approach starts all the way from the video ideation stage, and extends till the very tail end of answering video comments. It’s as if the channel has a second brain.”
Dennis Liu
Creator & VC
VirtualBacon (Dennis Liu) is a Toronto-based cryptocurrency VC investor and now a top-ranking crypto creator on a mission to help people build wealth with crypto.
Challenges
- Videos were news-based, not evergreen, so views would quickly plateau
- Long-form videos stuck averaging ~2,000 views and didn’t stand out on YouTube or in the niche
- Daily short-form content creation led to creative burnout
- 300,000 TikTok followers didn’t engage, leading to insignificant YouTube channel growth (18,000 subscribers) and revenue
- No search rankings for branded or non-branded keywords
Solution
- Develop a brand movement (“build wealth with crypto”) to clarify values and build trust with his audience
- Research unique, evergreen video ideas, titles, and thumbnails (“packaging”) with viral potential for over a million views
- Produced engaging videos across formats (long-form, shorts, livestreams) with YouTube strategy such as scripting viral hooks/intros and retention editing
- Manage monthly content calendars with ~40 videos and use statistically significant A/B tests to optimize uploads and create a system for continuous improvement and explosive growth
- Research keywords and optimize SEO across the channel, including titles, thumbnails, descriptions, categories, tags, and filenames
Results
- Transformed a TikTok creator (short-form) into a YouTube creator (long-form) with an audience that engages and converts
- YouTube Subscribers grew 40x, from 18k to 800k, with over 45,000,000 views in 2 years (+100k subs in first 6 months)
- Monetized the channel immediately and generated over $200,000 from YouTube Adsense, 6-figures from affiliates, and secured 5-figure brand deals from his ideal partners
- Videos average 200,000 – 700,000 views, ~70% retention @ 30 seconds, and 6% thumbnail click-through rate (“CTR”)
- Rank 1st page for the most competitive and highest-volume keywords such as “Bitcoin”, “XRP” and “Ethereum”
