“grouphugs has been an invaluable partner
in crafting our strategy and managing our channel with exceptional support and expertise. The results speak for themselves, and their work has played a key role in elevating our brand presence and helping our team win seven figure deals. I could not be happier.”
Melanie Kelly
VP of Marketing
Pivot Energy is a top 100 solar developer working with Fortune 500 companies and landowners across the US for onsite and offsite solar, commercial and community solar, energy storage, and more.
Challenges
- Started with zero YouTube subscribers and no videos
- Lack of resources and expertise in-house to strategize, produce, and distribute long and short-form videos
- B2B leads are expensive, hard to reach, and have long sales cycles
- Solar solutions are complex and require education, nurturing, and buy-in
- Blogs dominate the industry with a huge content gap on YouTube
Solutions
- Enhance brand recognition, establish industry leadership, and attract Fortune 500 organizations as leads and clients
- Deep keyword research and create videos on topics that are only searched by their target audience
- Create videos that assist the sales team in driving more closings and shortening sales cycle and answer FAQs
- Create video case studies featuring clients’ success stories
- Establish team members as industry leaders by featuring them and their expertise in videos
Results
- Grew their YouTube channel from nothing to the #1 Commercial Solar YouTube Channel, helping establish Pivot as an industry leader in Solar
- Over $250,000 of Earned Media Value from over 120,000 organic views from ranking on the first page of YouTube and Google Search
- Videos organically attracted hundreds of landowner leads and nurtured leads from Fortune 500 companies
- Attracted top talent to join Pivot Energy team
