“We’ve been able to attribute up to 45% of all new sales directly to our YouTube channel. gropuhugs is a top-tier force multiplier who accelerated our business far beyond expectations. Highly recommended!”
Ned Hayes
CEO, Loyalti
Loyalti is an all-in-one marketing, email, social media, sms, and loyalty platform for small businesses (formerly Spark Loyalty and now rebranded to Loyalti)
Challenges
- Started with zero brand recognition and YouTube subscribers and no videos
- Lack of resources and expertise in-house to strategize, produce, and distribute long and short-form videos
- B2B small business leads are flaky and have limited time to explore new tools
- Large competitors in the space with massive brand recognition
- New startups struggle to compete in the saturated blog and website space without a massive budget
Solution
- Identify content gaps and keyword opportunities on YouTube and Google
- Created video targeting small business owners at the point of research and decision
- Leverage brand authority of related platforms and competitors to drive organic traffic to videos (authority hacking)
- Demonstrate how to use their platform with easy-to-follow tutorials
- Videos answer common questions sourced from the sales team
Results
- YouTube is a consistent organic funnel for qualified leads
- 45% of tracked new sign-ups came heard about the platform from YouTube
- The channel ranked top 3 for target keywords on YouTube Search and Google Search
- In one year, the channel gained 1 Million organic impressions, 280,000 views, 35,000 views from YouTube Search, and 2,500 views from Google Search
- Created an additional revenue stream from monetizing the YouTube channel as part of the YouTube Partner Program
