“We love grouphugs! They really get Tushy’s vibe to the core, and are creative and also easy going. Overall we give the four emphatic thumbs-up.”
Jason Ojalvo
CEO of Tushy
“We’ve been trying to invest our organic marketing at TUSHY for a while, and grouphugs transformed our YouTube channel and community beyond expectations. grouphugs consistently over-delivers and are simply fun and easy to work with.”
Andy Stone
Director of Marketing at Tushy
Hello TUSHY is the #1 online bidet brand in the USA dedicated to changing the way people prioritize gut health and sustainability while helping pooping humans feel clean and fresh after every #2.
Challenges
- Growing organic reach as a D2C startup and reliant on paid ads and influencers with diminishing ROI
- Did not have time, expertise, or resources in-house to publish long-form videos consistently
- Difficult to rank on the 1st page of search for branded, bidet, and non-bidet-relatednon-bidet related keywords
- Struggled to educate viewers and convert new audiences to change their behavior from wiping to washing
- Short-form videos only had a short-term impact
Solution
- Built a “Gut, Butt, and Poop Health” movement, expanding HelloTUSHY’s message beyond product promotion to drive broader and deeper engagement
- Produce tutorials videos that help future and existing customers use the products
- Produce evergreen videos on non-bidet topics that expand TUSHY’s reach to viewers who NEED bidets
- Cast video talent that can deliver on their casual brand voice and tone
- Research keywords and optimize SEO across the channel, including titles, thumbnails, descriptions, categories, tags, and filename
Results
- Over 100,000,000 organic impressions and 9,000,000 long-form views equate to millions of dollars of Earned Media Value from search
- Grew subscribers 25x, from 1,800 to over 45,000
- 100+ target keywords rank on the 1st page for YouTube, Google, Yahoo!, etc (“bidet attachment”, “what is a bidet” “portable bidet”)
- Expanded reach on Google, YouTube, and ChatGPT to include queries around gut, butt, and poop health
- Monetized and joined the YouTube Partner Program
