Most online viewers spend four hours per day watching videos. This represents a huge opportunity for small companies and corporate video agencies that want to harness the power of video marketing.
To create videos that audiences will love and share, businesses need to understand viewer habits and the latest video trends, such as:
- About 75% of all videos are seen on mobile devices.
- Videos have a 52% better chance of being shared than other types of content.
- Short videos are more effective at hooking viewers.
- Long videos are better for delivering in-depth information.
- Nearly 40% of shoppers prefer to find products on social media.
This means that small businesses need to adopt video marketing tactics that align with current trends if they want to take advantage of the enormous potential impact of video marketing on business growth.
Tips for Tapping Into the Video Craze
When done right, video marketing is a cost-effective option for small businesses that don’t have large marketing budgets. Here are ways to keep your video campaign riding the waves of the latest trends without spending a fortune:
Keep It Short and Simple
Videos under one minute have a higher engagement rate. You can post them across different platforms (e.g., YouTube Shorts, TikTok, and Instagram Reels) to get the biggest bang for your buck. Reserve the longer video format for how-to content, mini-documentaries, and topics that warrant a deeper dive.
Know Your Audience
Content should speak to viewers’ emotions in an authentic way. Humanize your business by talking about challenges, wins, and dreams. If your content shows some personality and is engaging, you’re more likely to attract and retain viewers who relate to your brand.
Depending on the video’s goal and who you want to reach, your content could take the form of a:
- Business origin story
- Behind-the-scenes look at what goes into your products or services
- A day at work with an employee
- Customer testimonials
- Product journey (your version of farm-to-table)
- Event coverage
Have some fun with your video (everyone likes a laugh) and repurpose content for other platforms your audience frequents.
Make It Accessible
With so many people viewing videos on smaller, vertical screens, you need to ensure your digital content loads and flows on mobile devices as well as it does on larger, horizontal computer screens.
Amplify Your Message
People like to share entertaining and meaningful content. If your video has a WOW factor, it could become the next viral sensation. Try using unusual footage, witty dialogue, unconventional lighting, or unusual editing techniques to spice up your posts.
Propel Your Video Content to the Next Level
For small businesses, understanding how people use video content and what the latest online trends are can steer marketing in the right direction. This knowledge can help you understand how to build a corporate video marketing strategy, make captivating videos that leave lasting impressions, build trust in your brand, spur viewers to take action, and increase conversion rates.
However, it can be a little tricky figuring out how to convert your great ideas into videos that will knock the socks off your audience and drive growth. This is where grouphugs comes in. We know how to convert video trends into meaningful results.
grouphugs has launched and built dozens of channels, published thousands of long-form and short-form videos, and gained millions of views and hundreds of thousands of subscribers for our clients.
Don’t believe us? Take a look at the testimonials on our website and see for yourself how we can expand a small business’s video presence!
